Do you want to increase your website’s search rankings? If yes, it is essential to implement the right SEO strategies.
Without implementing the right SEO strategies, your website will have poor search rankings. This is when the importance of using white hat SEO comes into play.
Based on the strategies, SEO (Search Engine Optimization) can be categorized into three types – white hat SEO, black hat SEO, and grey hat SEO. Earlier were the days when sites used to rank on the top of Google with the black hat and grey hat SEO. But right now, Google has updated algorithms, and the algorithm is focused solely on user experience.
These days, black hat and grey hat SEO strategies don’t provide any results. Even if you can rank your website by implementing a black hat or grey hat SEO strategy, it will decline too quickly. To help you improve the search engine presence of your site, here we have talked about what is white hat SEO and how you can boost your site rankings with it.
What is White Hat SEO?
White hat SEO is nothing but the implementation of optimization strategies that align with the terms and conditions of the major search engines like Google, Yahoo, Bing, etc. When you implement SEO strategies that are in line with the terms and conditions of search engines, you are implementing ethical practices.
To get the best results in the long run and avoid getting your site penalized by a major search engine like Google, it is best to use white hat SEO strategies on your site. With white hat SEO, you will be focusing on the user-friendliness and search engine friendliness of your website.
On the other hand, black hat and grey hat SEO tactics can be risky. Under black hat SEO, you implement optimization strategies that go against guidelines from search engines. If you get caught using such activities, your website can get penalized by major search engines like Google, Yahoo, Bing, etc.
How to Boost Your Website Rankings & Traffic?
Now coming to the main question – how to boost website rankings & traffic? By implementing white hat SEO strategies, you can enhance your site rankings significantly. Here are some effective white hat SEO strategies to boost your website rankings & traffic:
- Focusing on User Experience
- Claim your Business Listing
- Keyword Research
- Link Building
- Amazing Content
Focusing on User Experience
The worst mistake you can make in SEO is optimizing your website just for search engines and not for users. Instead of focusing solely on search engines, it is vital to give due attention to user experience. According to the latest algorithmic updates by Google, user experience has a significant impact on search rankings. In the end, what matters the most is how satisfied your visitors are with your website.
To rank websites that provide the best user experience, Google considers various metrics like bounce rate, average session duration, etc. By measuring these metrics, it will give an idea to search engines whether a particular website deserves higher rankings or not. For example, if any website is getting a higher bounce rate, it sends the signal that users are not satisfied with the website content. This results in decreased rankings.
Claim Your Business Listing
Another crucial white hat SEO strategy you need to implement is claiming the business listing. When it comes to increasing the online presence of your business, this step plays a significant role. According to statistics, 46% of all Google searches are looking for local information.
From this data, one thing is clear that claiming the local business listing online can help you attract more customers and increase your sales. To improve your web presence, you need to list your website on major platforms like Google My Business (GMB), Yelp, Yellow Pages, and other platforms that are relevant to your business.
Claiming the business listing on a particular platform is not a difficult task. All you need to is sign up for the platform and enter your business details. It will ask you to enter details like business name, phone number, website URL, business address, category, products/services, etc.
When it comes to SEO, keyword research is so important. No matter how great your off-page SEO strategy is, when you target the wrong keywords, your website will get users with different search intent.
When it comes to keyword research, it is crucial to use the right tools. To find the best keywords, you can use Ahrefs, Semrush, or Moz. These tools are popular. Using these tools, you can gather accurate data related to search volume, location, etc.
Over time, Google has introduced various algorithmic updates. One such update was RankBrain. With this update, Google now understands language nuances like synonyms, answers, and stemming. So rather than stuffing the same keyword so many times in the content, you need to include a variation of that keyword phrase inside your content piece.
This is another essential part of SEO. Ranking a website without building any backlinks can be a bit time-consuming. When you ignore link building, you are ignoring one of the major search ranking factors. Building links with the right strategy can help you fasten the process.
Rather than getting links from irrelevant, low-authority sites, focus on getting links from relevant and authority sites. When it comes to link building, quality always beats quantity. Having tons of links from irrelevant sites may not create much impact on your site’s search rankings. On the other hand, getting a few links from relevant sites can make a significant impact on your site’s search rankings.
There are various white-hat link building strategies you can leverage. Some effective strategies are content links, resource page links, broken link building, fresh mention, Wikipedia link, and 404 reclamation.
Last but not least, your content quality will have a crucial role in your site’s search rankings. No matter how much effort you put in link building, keyword research, etc. stuff, if your site’s content quality is poor, it’s not worth it.
Search engine rankings effect due to content length as well. With high-quality, in-depth content, you will stand apart from the crowd. According to a study, it was found that there an excellent correlation between in-depth content and rankings. It means the longer the content length, the better chances of getting higher rankings.
If you want to stay in the SEO game for the long-term, it is imperative to focus just on white hat SEO tactics. To help you improve your SEO strategy, here we have mentioned some of the best website optimization strategies. By implementing these strategies, you can boost your website rankings and traffic.