When it comes to digital marketing, SEO is considered the most important marketing method. SEO or search engine optimization is all about improving the quality and quantity of website traffic. What sets apart SEO from many other marketing methods out there is cost-effectiveness. Unlike other marketing methods like paid Ads, newspaper advertising, TV ads, etc., you do not have to pay money to gain visibility.
There’s a lot of things that go into SEO. Among three different types of SEO (on-page, off-page, and technical), on-page SEO plays a significant role. No matter how amazing your link-building strategy is, if your website is not optimized properly, you will face difficulty ranking it for your targeted keywords. To help you out, here we will share some amazing on-page SEO techniques. Before that, first, let’s understand what actually is on-page SEO.
What is On-Page SEO?
On-page SEO or on-site SEO is an SEO type that includes all the optimization tasks done within the website. As a website owner, you will have total control over on-page elements. What on-page optimization does is, helps search engines understand what actually the website is all about.
To make sure your website and web pages get ranked for the right keywords, it’s imperative to work properly on on-page search optimization. When indexing and ranking, search engines try to associate website pages with keywords & search terms.
On-Page SEO Techniques
Here are some important on-page SEO factors you must work on:
- Meta description
- High-quality content
- Optimize images
- Internal linking
- External linking
- Use relevant keywords
The title is the most important part of on-page search engine optimization. No matter whether you are trying to rank your home page or particular web pages, this factor is really important. This is something that would create an impact on whether your audience will visit your website or not. It’s not just about making the title interesting, it’s also about optimizing it as per targeted keywords. You have to keep in mind both things. This way, you can rank your website or webpage for the right keywords and drive more & more traffic.
The meta description is another crucial SEO ranking factor you need to take into consideration when optimizing your website. After the title, people are gonna read the meta description. Thus, make sure to keep your meta description engaging and interesting. It needs to be created in such a manner that it encourages users to click and visit your website. Not just that, make sure to include targeted keywords in the meta description.
Your SEO effort is based mainly on the content quality you deliver to your audience. No matter how much you work on various on-page, off-page, and technical SEO factors, Don’t expect your website to rank with an amazing link-building strategy, but poor quality content. if the content quality is not up to mark, it’s not worth it. With poor quality content, your web pages might rank for a short duration, but eventually, they would decline. Search engines use advanced algorithms to figure out whether users are satisfied with your website or not. With poor content quality, users won’t be satisfied and they would move on to your competitors’ websites. This is how content quality can affect your SEO game.
When it comes to delivering an amazing user experience, adding visuals is something you must consider. Adding images won’t just improve user experience, but it will also improve SEO effort. Image optimization includes reducing image file sizes, using alt tags, etc. By reducing image file size, the website loading speed would improve, which is one of the crucial ranking factors. And adding alt tags in all the images would tell search engines what is the images all about.
This is another important on-page SEO factor. Try to add the main keyword in your permalink. But also make sure to keep the permalink short and sweet. You might be targeting a long-tail keyword. This doesn’t mean you add the keyword in the permalink. Adding a long keyword would make it lengthy and boring for your visitors. Short URLs are user-friendly as well as SEO-friendly. If you have a large website and so many web pages, you can organize the URLs based on categories.
Internal linking is another on-page SEO factor you must take into consideration. It is basically links on your website page to other website pages. When doing internal linking, make sure to create a relevant anchor text. In the anchor text, you should be using your target keyword or part of the target keyword that you want to rank the linked page for. It doesn’t just improve your SEO effort but also improves the user experience. Through internal linking, you are helping visitors by suggesting other posts they might be interested in reading.
Just like internal linking, external linking is also very important. Under external linking, you link your web page to the other website or its web page. It would be a backlink for the website that receives a link from your website. Adding external links is not a direct SEO factor, however, it can improve your website’s SEO indirectly. You can link out to authority websites, statistics, etc. External links will provide sources to the statistics and statements you have mentioned in the content.
Use relevant keywords
You don’t want your website to rank for wrong keywords, correct? This is why it’s important to use the right keywords in the content. Don’t just focus on the main keyword. Make sure to research and find secondary keywords as well. Besides the main keyword, you will have to use those secondary keywords as well. This way, you would be able to rank your website or webpage for the main keyword as well as other keyword variations.
On-page SEO plays a significant role in the entire SEO process. To help you enhance your optimization efforts, here we have walked you through eight important on-page SEO techniques. Working on these techniques would help your website for higher organic rankings.