SMO Services: Generate Leads with Our Social Media Ad Strategy
Are you planning to use SMO services for your business? If yes, you have come to the right place. Digital eSearch can help you generate high-quality leads through social media marketing. When it comes to social media marketing services, the major platforms are Facebook, Instagram, LinkedIn, Twitter, etc.
Depending on your goal and marketing budget, we can help you build an organic audience or run paid ads for your business. Both of these have their own pros and cons. Developing an organic audience through content marketing can take a bit more time, but it can generate results at significantly less cost. On the flip side, getting traffic from the paid advertisement is very easy, but it requires enough ad spend.
What is Social Media Marketing? How It Works?
Social media marketing or SMM is the process of increasing brand awareness and promoting products/services with the use of different social media platforms. Depending on the goal and strategy, the activities for social media marketing can differ.
For example, whether you want to build an organic audience or use paid advertisements. Depending on your goal, the social media marketing strategy will vary completely. If your goal is to build an organic audience via content marketing, you will require less budget, but more focus on creating high-quality content. Based on the social media platform, the content could be articles, videos, images, etc.
On the other hand, if you want to get instant traffic, running paid social media campaigns is advisable. Through paid ads, you can get website traffic a lot quicker than organic traffic. You do not have to worry about publishing high-quality content consistently.
Social media services is all about engagement. People don’t visit on social media platforms for the purpose of making the purchase. They go for entertainment and engagement. When using social media for business, if you don’t engage and interact with your audience, you will face difficulty turning your audience into the final customers.
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Why Your Business Needs Social Media?
Are you unsure about whether you should use social media for your business or not? Utilizing social media can benefit your business in so many ways.
Build a relationship with your audience: Social media is all about engagement. Using different social media platforms, you can build a better relationship with your target audience.
Increase website traffic: After you successfully build an audience through organic or paid method, you can send that traffic to your website.
Provide customer service: Social media platforms are used for providing customer service as well. As a business owner, you need to decide what social media platforms your customers are using so that you can focus on providing customer service.
How Much Does A Social Media Marketing Company Cost?
If you are planning to hire a social media marketing company India for your business, one of the major concerns for you would be the cost. Note that the pricing structure will differ from one social media company to another.
Other factors affecting the cost are location, business type, and organic/paid method. Depending on the company you choose, it will have different plans for social media marketing. The cost of a social media marketing company can start from $500, and it can go up to $5000 and more.
Our Custom Social Media Strategy
If you are looking for a social media company which can help you increase your social media presence, we can help you. Here are the steps included in our custom social media strategy:
Research and Strategy
The first and essential step in our process of social media marketing is research & strategy. This is a crucial stage in the process. Under this step, our company conducts the research of the business niche and formulates the social media strategy accordingly.
Campaign Setup
After doing thorough research and preparing a strategy, the next step comes in the process is campaign setup. When it comes to setting up a campaign, there are various social media platforms out there. Depending on your target audience, you can consider running an ad campaign on Facebook, Instagram, Twitter, LinkedIn, or any other platform.
Influencer Marketing
Influencer marketing is gaining popularity these days. It is the social media marketing that uses endorsements and product mentions from influencers. With the number of influencers increasing on different social media platforms, leveraging influencer marketing can be really powerful. To get the best out of this digital marketing method, the marketer needs to find the relevant influencers within the niche.
Social Media Audit
A social media audit is all about reviewing, analyzing, evaluating, and optimizing the social media presence of the business. Preparing an audit of the business’ social media profiles gives an idea about what mistakes you are making currently and how those mistakes can be corrected. Under this step, we take into account various factors like social media SEO, website & blog assessment, content style, social media distribution, etc.
Contests & Promotions
As we know, social media is all about engagement and interaction with the target audience. By conducting contests and promotions, you can improve engagement with your audience. You must have seen popular brands running contests and giveaways. Some advantages of conducting social media contests & promotions are building a community, increase sales, increase subscribers, and increase engagement. It will help you build the trust factor with your target audience.
Paid Social Ads
Running paid social media ads is another effective way of increasing the effectiveness of your social media strategy. Depending on the type of audience you want to target, you can choose from social media platforms like Facebook, Instagram, Twitter, LinkedIn, etc., for running paid social media ads. Some businesses rely on organic method; some use paid social ads, while many businesses leverage both marketing methods.
Content Marketing
When it comes to social media marketing, content plays a crucial role. Without high-quality and engaging content, you would have difficulty standing apart from your competitors. Content marketing is all about creating compelling content for various social media channels like Facebook, Instagram, LinkedIn, etc.
Analyzing & Reporting
Last and vital stage in the process is analyzing and preparing the report. We will design a report for organic social media as well as paid social media ads. Our company will examine the effectiveness of your social media marketing campaign and prepare the report. This will give you an idea about how much improvement you have made.
Maximize Your Social Media ROI
You can boost your ROI (return on investment) with social media marketing.
Identify Your Audience
First of all, we will identify your audience. Doing step correctly will help us target the right audience. Targeting the wrong audience will be a waste of time and energy.
Grow Your Audience
Social media ads is one of the best ways to grow the audience. We will formulate the proper strategy for social media ads so that you can attract the right audience.
Interesting Content
We all know that social media is all about engagement. We will keep your audience engaged and interacted by posting high-quality and interesting content very frequently.
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Why Customers us!
I hired Digital eSearch to do SEO for my website before few months. Looks like they're headed in the right direction as I gained first page rankings for 15 out of 30 keywords and the traffic has improved as well. Very happy with their work.
- Raintech -
We’ve been working with Digital eSearch for more than a three months now and we happier with their service. They’ve helped us increase our website’s organic traffic by 300% and the monthly improvement of our rankings has only been increasing since we started working with them. I am more than happy to recommend them to anyone who needs SEO work done.
- Vikas Tiwari -
They have delivered outstanding results for my travel website. I have opted 20 keywords plan and more than 50% KWD's were visible on first page within 3-4 months. Due to pandemic situation i couldn't continue the work But i will be back for sure once all settle. Good job team Digital eSearch. Keep rocking!
- Pankaj Yadav -
Initially I was afraid to hire them because they were a startup. But these people prove me wrong. They promote my business in a very short time giving excellent results. Highly recommended! Hire them and they will not disappoint you.
- Layla Brice -
