Industry
Automotive (Car Dealers)
Services
SEO + GBP
Client Brief
The automotive industry is highly competitive, with many businesses struggling to stand out online. A local dealership offering both new and used vehicles wanted to improve its digital visibility and increase qualified leads through organic search. The objective was to boost online presence, target local searches, and drive more traffic to their key offerings. The focus was on increasing rankings for relevant keywords, and generate inquiries (leads & calls) from organic traffic.
The Challenge
The dealership faced several significant challenges in improving its online presence. First, keywords were not visible in search engine results, making it difficult for potential customers to discover the website. Additionally, the user experience was not user-friendly, with slow loading times and complicated navigation that discouraged visitors from exploring further.
Moreover, the Google Business profile was not set up or optimized, limiting visibility in local search results and reducing opportunities for customer engagement. Lastly, the content on the website did not align with Google's EEAT (Expertise, Authoritativeness, Trustworthiness) guidelines, which affected the site's credibility and its ability to rank effectively.
The Approach
Once we identified the challenges facing the website, we developed a strategic plan that included comprehensive keyword research. This involved creating a balanced mix of local and generic keywords, particularly those with high conversion intent. We integrated these finalized keywords into meta tags and website content.
Next, we conducted an in-depth analysis of the website to uncover and resolve any issues. We also set up a new Google Business profile, optimizing it for local search terms to improve visibility in local results. Additionally, we focused on enhancing the website content to align with Google’s guidelines, ensuring it met the standards for quality and relevance.
We prioritized improvements to user experience, which included creating smooth navigation, clear calls to action, and optimizing page speed. Finally, we developed a quality link-building strategy. Through these efforts, we aimed to create a comprehensive approach that would help achieve the dealership's goals.
Results (ROI)
Below are the results we have achieved for automotive website:
The implementation of the strategic plan led to significant improvements in the dealership's online performance.
230%
Increase in Organic Traffic
438%
Boost in GMB Profile Views and local search presence.
79%
Leads generated through website contact forms
222%
Growth in phone calls through GBP
Sample Rankings
Organic Traffic
Start Growing Your
Business Sales Today!
Grow your business with smart strategies that bring in more customers and increase sales.
Take the first step toward success!
