The first important thing we keep in mind while creating a digital marketing strategy for our clients understands their business goals or persona. Knowing the ultimate goal of the customer helps us to mold the marketing strategy accordingly. Depending on the business type and online goal, we select different platforms.

For example, if you have an eCommerce website, your goal would be to get more and more sales on your online store. To get sales on your online store, you may run FB ads, Google ads, Instagram ads, etc. If you want to get leads for your business, it is advisable to create an attractive and responsive landing page, and send traffic there. Depending on your business goals and requirements, we will create the plan. In short, understanding the customer persona will help us make the perfect digital marketing strategy.

Research plays a crucial role in digital marketing. In the absence of proper research, you cannot expect to get great results. After understanding the customer’s persona or goal, our next stage is researching. This is the stage in which we collect and analyze data from different sources regarding the customer’s goal.

Let say, if you hire best digital marketing Company India for your clothing eCommerce website promotion, we will first understand the clothing industry online. Our in-depth research will give us an idea about which online platform is the best for the promotion of clothes online. There are various social networking platforms like Facebook, Instagram, Twitter, LinkedIn, etc. If your online store is B2C, we will select the platforms like Instagram and Facebook. On the flip side, if you are a B2B business owner, we will select LinkedIn for the promotion. In short, research is an important stage. It helps us to select the right platform & method for marketing.

After going through the detailed research, the next important thing that comes in is building a plan of action. After understanding your business goal and learning about the market, we will prepare a plan for implementation. In the plan, we will mention everything we will need to do in order to achieve your business goal.

Building a plan of action is essential because a goal cannot be attained without having a proper plan. Planning will work as a blueprint for the digital marketing strategy. The plan would be made after taking into account the research we have conducted. The reason why we give importance to the plan of action is that it gives us an idea about what steps we need to implement. And in the absence of a plan, there would be big confusion.

No matter how well the marketer researches and builds a plan of action, if it is not implemented carefully, it is not worth it. Maintaining the consistency of following the right things will provide results. Execution or implementation is the stage in which we take a look at our plan and implement the things accordingly.

This stage would differ from one client to another, depending upon their business goal. For example, if you want to get more sales on your online store, we will do things like optimizing your website, choosing the right digital channel, run ad campaign (create custom images, target audience, write sales copy, etc.), analyze the data, and much more. And if you want to increase organic search traffic, we will provide SEO service. It will include optimizing the website, title, meta description, creating backlinks, creation of content, social media signals, web directory submission, business listing, and much more.

To get an idea of how great results the digital marketing strategy has generated, we measure the results. This is the last but important stage in our process. The measurement of success would be based on the business goal of the customer. Depending on the goal, it could be online sales, leads, website visits, time spent on the website, bounce rate, etc.

For example, if the goal of our customer is to get approximately 10,000 page views per month. We will measure the end results with the goal of our customers. This will give us an idea of how effective our digital marketing strategy was. The same goes for goals like increasing the time spent on the website. First, we will check out the condition before our digital marketing strategy. We will compare that with our results. After we measure success with the plan, we create a detailed report and submit to the client.