Industry
eCommerce
Services
SEO
Client Brief
An eCommerce business specializing in clothing aimed to enhance its online visibility and generate more qualified leads through organic search. Their objective was to boost their online presence in search engines, target product-specific keywords, and drive more leads & revenue through organic traffic.
The Challenge
The campaign faced several significant challenges that affected its performance. Most of the traffic was driven by blog posts instead of product pages, meaning potential customers were not reaching the main sales pages. The product pages were not properly optimized, which limited their visibility in search results and reduced their effectiveness in converting visitors. Additionally, duplicate content across multiple product pages negatively impacted SEO, further diminishing the site’s ranking potential. Lastly, the Add to Cart section was difficult to use, creating a less smooth user experience and leading to lower conversion rates. These challenges prevented the business from fully leveraging organic traffic to boost revenue.
The Approach
Once we identified the challenges, we focused on optimizing the product pages for search engines by creating unique, keyword-rich content to improve visibility. We addressed duplicate content issues by ensuring each product page featured distinct descriptions, enhancing both SEO and user experience.
To drive traffic from blog posts to product pages, we incorporated internal links that guided visitors to relevant products. Additionally, we redesigned the Add to Cart section to make it more user-friendly, facilitating a smoother purchasing process.
These targeted strategies aimed to boost conversions, enhance the shopping experience, and maximize revenue from organic search.
Results (ROI)
Below are the results we have achieved for automotive website:
The implementation of the strategic plan led to significant improvements in the dealership's online performance.
26.8%
Increase Website Traffic
60.45%
Increase in Conversions
85%
Keywords on the First Page
90%
Increase in Sales
Sample Rankings
Website Traffic
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