Do you want to boost the search engine rankings of your website? If the answer is yes, SEO (search engine optimization) is something you need to consider.
Digital marketing consists of a variety of methods. Among different methods, SEO plays a significant role. This online marketing method can help your business attract targeted traffic without spending money on paid ads. SEO service is all about improving the quality and quantity of website traffic.
Google considers more than 200 rankings factors when ranking a webpage for a particular search query. This is when the importance of SEO strategy comes in. The right SEO strategy and its proper implementation will help you get the best out of your SEO campaign.
Steps To Create an Effective SEO Strategy
Here are the steps on how to create an SEO strategy:
Make a list of topics
The first step in your SEO campaign should be making a list of topics. Keyword research is essential, but it is not the first step in the process. Before you go ahead and prepare a list of keywords, it is vital to have a clear idea about the topics. Having clarity about the topics would make keyword research task easier.
Create a list of keywords
After preparing a list of topics, you are all set to start working on the keyword research process. When doing keyword research, you need to find relevant long-tail keywords with low competition and enough search volume. Keyword research is the process of researching popular searches terms people type into search engines like Google, Bing, Yahoo, etc. Targeting the right long-tail keywords would help you rank for multiple keywords. The keyword research can be performed using tools like Ahrefs, Semrush, Google Keyword Planner, etc.
Analyze Google’s first page
Before you start the content creation process, it is imperative to analyze Google SERP (search engine results page) data for your keywords. This will give you an idea about what’s working for those keywords. Just head over to Google, type in one of the keywords, and scan top results. You can check out the content of each of the top results so that you can know about word count, content types used, etc.
Create something different or better
After you have the list of keywords and know about what’s working on top results, you can start working on content creation. With the increase in competition and Google’s consistent algorithmic updates, it’s been difficult to get higher rankings with mediocre content quality. After analyzing Google’s first page, you need to come up with either something different or something better. There are so many ways you can make your content piece set apart from other competitors. You can share useful statistics, add videos, visuals, infographics, etc.
On-page or on-site optimization is the most crucial part of search engine optimization. Without this step, search engines will have difficulty understanding your website and its content. No matter how appealing your website design and its interface is, poor on-page SEO will result in lower search engine rankings. Some on-page SEO factors are title, meta description, header tags, content optimization, internal linking, and permalink.
Optimize for search intent
This factor can create a serious impact on your search rankings. You need to optimize your web page or blog post after considering the search intent. Optimizing for search intent would give a significant boost to your website traffic. By analyzing the top results for your target keywords, you will get an idea about what users experience search engine visitors want. No matter how much in-depth and helpful content piece you create, if it doesn’t satisfy users’ search intent, your content won’t rank for your target keyword.
Another important thing you need to include in your SEO strategy is fixing technical issues. Your website might have perfect on-page optimization, excellent content quality, backlinks from quality sources, but if there are technical errors, it won’t rank. Technical SEO includes sitemap generation, robots.txt file, page loading speed, and more.
Link building is another crucial part of search engine optimization. It is the part of off-page SEO. By building backlinks to your webpage or blog post, you increase authority and trust. Remember, you do not have to build links from low authority sites. When it comes to backlinks, quality beats quantity. Thousands of links from random websites may not be helpful, and a few links from relevant & authority websites can give a significant boost to your rankings. There are various methods of link building. Popular ones are broken link building, guest posting, skyscraper, and evangelist method.
SEO is a long-term process. It takes time for it to work and start delivering results. Putting consistent effort would help you generate results faster. Apart from implementation, it is essential to give due attention to results as well. There are tons of metrics you need to measure to know the effectiveness of your SEO campaign. You can analyze results using various tools like Google Analytics, Google Search Console, Ahrefs, Semrush, etc. It will provide data for metrics like website traffic, session duration, ranking keywords, backlinks, and more.
Here we have seen a step by step process on how you can create an effective SEO tips for your website. If your website is not getting enough traction, developing and implementing the right SEO strategy can help you.