Is Search Engine Optimization (SEO) Still Worth It in 2023?

Search Engine Optimization
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Is SEO still worth it? Should you consider spending a certain amount of your marketing budget on SEO? We are sure this article will answer your questions. Newbie marketers and business owners often get confused about whether they should spend money on SEO or not. If you want to gain long-term marketing results, SEO is for you. Once your site gets higher rankings on SERP (search engine results page), it will keep getting results for the long-term. Before we talk about why SEO is still worth it, let’s first understand the basic meaning of SEO:

What is SEO?

SEO or Search Engine Optimization is the process of increasing the quality and quantity of website traffic. The SEO professional performs various optimization techniques to gain higher rankings on major search engines like Google, Yahoo, Bing, Yandex, etc.

Although SEO takes some time to provide results, with the right strategy, it’s really worth it. It can help you generate tons of organic traffic. The best thing will be, whatever traffic you will gain through SEO will have high search intent. And when your website gets higher rankings and starts generating results, you do not have to pay any money. On the flip side, with search ads, you will be paying money for whatever traffic your website gets.

Is SEO Worth It?

The answer is Yes, SEO is still worth it. With the rising competition in the field, many marketers have started to believe that SEO is dead. However, with the right SEO strategy, a website can gain increased visibility on search engines. The problem is most people think that more website visitors means more profit. In reality, this isn’t the truth.

The more important thing is users’ search intent. Even if a particular site is getting less visitors, if it has higher search intent, it can generate more profit. Similarly, a site with lower search intent will result in less profit. Here are the reasons why SEO is still worth it in 2023:

  • Builds Trust and Credibility
  • Improve User Experience
  • Long-term Results
  • People Trust Search Engines
  • It’s relatively Cheap
  • Measurable
  • It Affects the Buying Cycle

Builds Trust and Credibility

The first reason you should consider SEO for your business or brand is to build trust and credibility. Building trust and credibility is something that can set your business apart from your competitors. Performing various SEO activities will be focused on improving user experience with the website. When the visitors get a better user experience, it will help you build the trust and credibility of your business.

Improve User Experience

Another reason why SEO still worth it is because the process is concerned so much about improving user experience. Everyone wants to rank his/her site on the top of Google and enhance its search visibility, but very few know that user experience is the crucial part of the game. Google has introduced various algorithmic updates so that users can find the best information on the top of the search engine results page. The process includes making the website mobile-friendly, easy navigation, etc. All these activities help you provide an improved experience to your visitors.

Long-term Results

Are you looking for a long-term marketing strategy? Yes? Then, SEO is for you. Unlike other online marketing strategies like paid advertising, search engine optimization is focused on providing long-term results. Your efforts on SEO will have an impact that lasts more than several years. With SEO services, you may not see changes in the short run. However, in the long-term, it can generate good enough results.

People Trust Search Engines

Another reason why SEO is still worth it is because users trust search engines. After users enter any query on the search engine, they are more prone to click on the top results. That’s because they trust the information provided by the search engine. With the right SEO strategy and proper implementation, you can rank your website on the top results for your targeted keywords. In a nutshell, the higher your website ranks, the more clicks it will get. This way, you can drive increased traffic to your website and convert that traffic into sales.

It’s relatively Cheap

Another great thing about this online marketing method is it is cheap as compared to other online marketing methods. Let’s compare SEO with paid ads. Although paid ads can provide instant traffic to your website, the problem is they can be really expensive. If you are tight on budget, SEO is the online marketing method you must consider. This marketing method won’t provide instant traffic to your website. However, it will give excellent results in the long run. We are not saying SEO does not cost any money at all. Hiring an SEO professional does cost. However, the cost will be relatively lower than other online marketing methods like search ads.


SEO is worth it also because the results generated from the SEO process are measurable. Without analyzing and measuring the results, you won’t get an idea about the effectiveness of your marketing strategy. Although SEO does not offer the easier to calculate ROI like the paid search, you can measure various tracking metrics from analytical tools like Google Analytics and Google Search Console. Using these tools, you can check out your website traffic, web page traffic, audience behavior, impressions, clicks, positions, and many other metrics.

It Affects the Buying Cycle

The majority of customers perform online research before purchasing any item. Ranking your website on the top of a search engine increases the chances of getting more sales. Before buying any item, people go through online research. Hence, your focus shouldn’t be just on creating content around selling your product/service. It is equally important to create content pieces that educate your audience. When users find helpful information on your site, they are more likely to purchase from your site only.

Final Thoughts

Here we can conclude that search engine optimization is still worth it in 2023. Many people have misconceptions that SEO is dead or it will die in the future. The reality is various SEO activities will keep playing a significant role in getting higher rankings on different search engines.