Website optimization or search engine optimization is a routine task to make your website active in search engines. When you optimize your website, it is essential to perform things that can improve website performance. Different SEO activities help in boosting traffic, ranking and conversions. Search engine optimization is an authentic way to promote your website. Google and other search engine algorithms are changing, and it is vital to keep updated with new changes. Moreover, it is also essential to use various SEO tools so that you can enhance website visibility and business leads.

1. SEMrush
2. Google AdWords
3. Yoast SEO
4. Ahrefs
5. Google Search Console
6. Google Analytics
7. WooRank
8. Moz Pro

1. SEMrush

SEMrush is an effective keyword research tool that allows users to fetch how many users are searching a certain topic and keywords. It also gives data on similar keywords, relevant ads, listings and many more.

SEMrush also provides data about competitors’ approaches; it can show how much traffic your competitors are gaining from organic or paid ads, where they have created backlinks. SEMrush is an effective keyword research tool, and it will help you decide which keyword is suitable for your website and which keyword will obtain good results.

It eventually helps you to analyse what your competitors are doing and how you can also implement the same and even better SEO strategy.

2. Google AdWords

Google AdWords Keyword Planner is absolutely the most common and preferred keyword research tool. With the support of the google keywords planner tool, you can see keywords and their traffic. Moreover, it will also tell you the competition of your keywords based on AdWords bid price.

Google AdWords Keyword Planner allow users to filter keywords on the basis of search volume; it means you can get the reports based on your objective, whether competition or search volume.

In short, keyword planners also provide similar features you have also received from other keyword research tools. But as we know, it is a part of the Google ecosystem, so that you will get more precise keywords for free of cost.

3. Yoast SEO

Yoast SEO is a significant WordPress SEO plugin, and it helps users optimize content as a search engine algorithm. You can check transition words, focus keywords placement, readability, canonical URL to instruct Google consider one page one content with no duplicity. You can also optimize keywords and preview your content before publishing. The upgrade version also has extra features and helps you in creating readable and quality content. Yoast SEO plugin also recommends internal linking when you write blogs and web pages.   

The upgraded version comes with scalable learning information to assist you in writing good content with accurate keyword placement. You can get the assistance of a continuous expert support group with the premier version of Yoast SEO.

4. Ahrefs

Ahrefs provides exceptional data evaluation and optimization features. The tools available in Ahrefs have similar pricing packages. It indicates that you can find several SEO Tools in a single  software. Moreover, you can also access Ahrefs Academy, an online learning platform that delivers magnificent learning possibilities.

The content research tool is also helpful for digital marketers in Ahrefs. In the content research tool, you can search which keywords related content is performing effectively on search engines and social networking sites. Ahrefs has an inclusive dashboard for users where they can monitor all their projects.

You can also trace content relevant to specific keywords and segregate the data to showcase websites you haven’t posted or linked with your website. Ahrefs has a capacity of crawling five billion pages daily, which means you will get useful information through the Ahrefs data.

 5. Google Search Console

Google search console is earlier known as Google webmaster, and it helps users see how their website appears in search engines. Basically, it is a health checker system of your website. This is a spectacular SEO Tool to detect your website performance and health.

Users can detect how many pages are indexed of your website, sitemap submission status, backlinks to your website, crawled web pages and many more. If you are worried about the website’s search engine ranking, you can find search results and potential ranking of the keywords. Moreover, it also helps you in keywords competition and traffic in which your website is working.

Google search console is handy in use, and it is not complicated like other tools. You can easily add your website and start checking the website status after one day.

6. Google Analytics

Google Analytics is also one of the vital tools that helps you fetch the traffic data and resources of the website. It offers inclusive and efficient data where you can find referral traffic, languages, location and so on. Google analytics help users to quickly see where your website is performing and how much its traffic gains. You can measure your campaign, track your goals, get audience reports, know your users, unique users, target audience, industry etc.    

7. WooRank

Woorank is a widespread website analysis tool that helps you to check the current status of your website. It provides several data, including website score, social media engagement, on-page SEO status, backlinks information, sitemap, SSL code, robots and many more. We recommend you analyze your website through woorank before starting an SEO campaign for the website.

8. Moz Pro

Moz Pro is a collection SEO tool useful to oversee website optimization by using a data insight system. Moz Pro allow users to look out for long-tail keywords and competitive website. It gives you a report about the keywords that can benefit you in the business that your rivals are using.

Moz Pro helps you find the difficulty status of a keyword and depict how critical for you to get a high ranking on that certain keyword. You also get insights into how many users looking for those search terms. Users can also make a list of keywords for competitive analysis. You can get an inclusive study of keywords and how competitive they are.

Bottom Line 

It is not the end of the SEO Tool list; many other tools help your successful SEO campaign. You can explore the internet and learn about different SEO tools that support website optimization.